Storytelling is the original form of communication. Now, more than ever, brands are using stories to get in touch with consumers.
What is Storytelling?
Storytelling is the ability of the brand to showcase products using culturally relevant stories that consumers relate to. This means that telling an engaging story about a new product can positively impact future sales – something we all strive towards. As markets become more competitive, telling stories can help companies differentiate their brands.
How do companies tell effective stories?
Firms in different industries tackle their stories differently, however, all firms rely on data. Data can be collected in large amounts by companies such as Apple, or smaller local firms just by scanning social media accounts. Brands such as Nike, who have released their highly successful Colin Kaepernick ads realized that social justice is a crucial aspect of the consumer market. This can also include companies who take on green initiatives and promote sustainable business practices.
What do all of these companies have in common?
Collection of data.
Data is crucial to effective storytelling. Data encompasses all information that can be collected. From social media information or purchasing patterns in the industry; all data is needed to effectively market a product or service. Companies gather information on the wants and needs of consumers to market the product or service to specific groups. This allows each consumer to feel like it is a personalized product. Data can then be used to tailor stories to various societal concerns. Thus, when a company writes a story for their consumers, the product is instantly relatable and therefore, more likely to be purchased.
A perfect timeline
It all starts with a new product or service that needs a story. From there, a firm must collect data in order to support their product and how it can relate to the consumer market. This data is then used to create a consumer orientated story to market the product or service.
How do you create an effective story?
The simple answer is to look around. Looking around and searching for data. Data to create a story is easily accessible to anyone, all it requires is a little creativity and the ability to act on viable data. This means if you have a new product or service you want to create and supply, start at the basics: Who, What, Where, When, Why and How. By finding data to support these questions, you can create an effective brand story.
If your brand story hasn’t covered the basics of Who, What, Where, When, Why and How, contact Blimco Marketing to stand out from the competition.